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Launching Programs and Campaigns
When you launch a campaign, the Server Request Broker starts the Campaign Launch workflow process. This process automatically sends contact list files to specified vendors, most commonly using FTP (file transfer protocol), and offers are sent to targeted recipients.
You can launch a marketing program in the following two ways:
- Launching Programs Manually. You can launch a marketing program manually using the Program Flow or Program Explorer views. For more information about manual execution, see Launching Campaigns Manually.
- Launching Programs Automatically. You can launch a marketing program automatically and schedule recurring programs using the Schedule view. For more information about automatic execution, see Using the Schedule Calendar View.
Email, eNewsletter, and fax campaigns use Siebel Server's Communications Manager component, which is started automatically when the Siebel Server starts. Communications Manager is a request-mode server component. It relies on the services of the Server Request Processor and Server Request Broker server components. Each of the three components must be running on the Siebel Server for communication requests to be dispatched successfully.
NOTE: On the Marketing Server component, a parameter called Wave Batch Size determines the number of subwaves created. Each subwave creates a new request or thread, so it is important to factor in the multithreading capabilities of your email server when you set this parameter. If your email server limits the number of threads, the Wave Batch Size parameter should reflect that limitation.
For email or eNewsletter offers, the Siebel Communication Manager distributes outbound email using a multithreading process. The Server Request Broker supports load balancing of outbound email across multiple Siebel Servers when launching campaigns targeting thousands of contacts, as shown Figure 4.
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Siebel Marketing Guide Published: 23 June 2003 |
