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Integrating List Management with D&B

List Management can be used in conjunction with Siebel Dun & Bradstreet Integration Solution to generate lists of prospects from the D&B dataset. Within Siebel Dun & Bradstreet Integration Solution, the user can perform a query on D&B accounts and generate a list of prospects from the results of the query. These prospects can then be targeted in a campaign and promoted to active contacts.

List Management uses the D&B D-U-N-S number to provide data consistency throughout this process. The D-U-N-S number is associated with all prospects derived from the D&B data. After a D&B prospect is promoted to a contact, the D-U-N-S number is used by the D&B update routine to continually refresh the data for those new contacts and their associated account information.

To use List Management with Siebel Dun & Bradstreet Integration Solution, perform the following tasks:


 Siebel Marketing Guide 
 Published: 23 June 2003