Bookshelf v7.5.3: About Email Offers

Siebel Marketing Guide > Creating and Using Offers > Working With Email Offers >

About Email Offers

Using the Email Offers view, a marketer can design and distribute a personalized email offer to target recipients of a campaign. An email offer can be associated with a price list for various products. If the recipient clicks on a product link in an email offer, the product detail page will show the promotional price for that product rather than the list price.

The Email Offers view includes the More Info, Email Templates, Edit Email, Delivery Profile, Attachments, Related Web Offers, Related Web Surveys, Related Events, and Related URLs view tabs.

More Info. This form contains additional fields that you can use if the email offer requires approvals from your company's marketing and legal departments. It also provides a unique identifier for the offer in the Offer Code field, and allows you to specify the email offer's Subject Text, the Delivery Profile (driver parameters) that will be used to distribute the offer, and the Web server path.

Email Templates. This form allows you to attach templates containing the content of your email offer. To be selected in this view, templates must first be added to the Offer Templates list. For details, see Creating and Editing Offer Templates.

Edit Email. This form allows you to edit the template content as well as select Personalization Categories. Category elements can be copied and pasted into the template.

Delivery Profile. This read-only list provides a list of delivery profiles (communications drivers) that are associated with the offer. For more information on communications drivers and profiles, see Using Delivery Profiles - Email, eNewsletter, and Fax.

Attachments. This list allows you to include literature items with your email offer. These items are delivered with the email when the campaign is launched.

Related Web Offers, Related Web Surveys, Related Events, and Related URLs lists. These lists allow you to specify the Web offers, Web surveys, events, and URLs that you plan to include as hyperlinks in the email offer. Adding these elements allows you to embed them as a Personalization Element. Web Surveys are created using Siebel SmartScript. For more information, see Siebel SmartScript Administration Guide.

Whenever an offer recipient clicks a Web offer, Web survey, or product link in an email offer, the click is captured as a response. The available response types are Clicked On Web Offer, Clicked On Web Survey, and Clicked On Product URL.

NOTE: Siebel eEvents views are not currently included in the Siebel eMarketing application. Therefore, if you embed a related event in an email or eNewsletter offer, related events must be directed to the Web Server on which Siebel eEvents is installed. To accomplish this, the Web Server field must contain the location of the eMarketing Web Server and the location of the eEvents server. For more information see the Web Server field in Table 53.