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Creating and Editing eNewsletter Offers
eNewsletter offers are available in Siebel Marketing. Like email offers, eNewsletters can contain links to Web offers, Web surveys, related events, and related URLs. In addition they can contain personalized elements, such as a salutation. You can target specific customers with some sections of the eNewsletter, while other sections can be aimed at a more general audience.
Using the eNewsletter Offer and eNewsletter Rules views, you can create an eNewsletter that uses rules to determine the content the recipient sees. By applying rules-based criteria, you can create eNewsletter offers with sections that are only relevant to the campaign offer recipient and other sections that include details of interest to the general audience.
The eNewsletter Offer tabbed views allow you to identify links to related Web offers, Web surveys, events, and URLs. You can also edit rule-specific sections, identify a communications delivery profile, and attach relevant documents to the offer.
The eNewsletter view includes the following view tabs:
- More Info. This form contains additional fields that you can use if the eNewsletter Offer requires approvals from your company's marketing and legal departments. It also provides a unique identifier for the offer in the Offer Code field, and allows you to specify the Subject line text, Delivery Profile (communication driver parameters) that will be used to distribute the offer, and the Web server path.
- eNewsletter Sections. This list allows you to attach templates containing the section content for your eNewsletter. To be selected in this view, templates must first be added to the Offer Templates list. For details, see Creating and Editing Offer Templates.
- Edit Sections. This form provides you with the means to edit the content of your section templates as well as select Personalization Categories, and copy and paste category elements into template content.
- Attachments. This list allows you to include literature items with your eNewsletter offer.
Because eNewsletters are delivered to target recipients using email, many of the procedures that describe how to create email offers are also valid for creation of eNewsletter offers. Thus, many of the view tabs such as Delivery Profile, Related Web Offers, and Related Web Surveys, use the same creation procedures and have the same functionality as in the Email Offers view.
For more information on creating communications drivers and profiles, see Using Delivery Profiles - Email, eNewsletter, and Fax. For information on using Web offer and Web survey hyperlinks in the eNewsletter, see Associating Web Offers, Web Surveys, Events, and URLs With Offers.
To create and edit eNewsletter Offers, perform the following tasks:
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Siebel Marketing Guide Published: 23 June 2003 |