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Program and Campaign Management Tools
Siebel Marketing's program and campaign organizational tools allow management of activities, milestones, documentation and schedules for your marketing campaign plans.
- Forecast. Siebel Marketing offers cost management for marketing program and campaign plans. Forecast allows the marketing manager to predict the cost and revenue for each campaign plan within a marketing program. These figures are automatically rolled up and associated with the marketing program.
- Activity Plans. Siebel Marketing's Activity Plans can help you help you plan and execute the marketing program's activities and milestones.
- Timelines. Program plan, campaign plan, and campaign charts provide an at-a-glance weekly and monthly overview of planned, active and completed programs and campaigns.
- Campaigns Explorer. The Campaigns Explorer provides an overview of campaigns and their associated components. The dual-tree pane view provides a list of campaigns, contacts, activities and offers on the left side. When you drill down on each element, details are displayed on the right side of the view.
- Program Explorer. The Explorer view in the Programs screen provides a view of the marketing program's stages and campaigns. It is an alternate way to create and view program plans.
- Document Library. The Documents view in the Programs screen allows you to create a library of proposals, white papers, artwork and other files associated with the marketing program.
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Siebel Marketing Guide Published: 23 June 2003 |