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Sorting on Real-Time Behavioral Scores

One way to sort offers is by using a score that indicates that a customer might respond to or purchase from an offer. If the scores generate using real-time information, then the score reflects the most current information that you have about the customer's preferences. For more information, see Sorting an Offer List Dynamically Using Profile Information.

For example, Table 49 shows how the sort-by-score method sorts the offers for a qualified customer.

Table 49.  Sort by Score
Offer Name
Score
X3000 Phone for $200
.88
1000 Minutes for $20
.75
2001 Model Phone for $400
.56
7000 Minutes for $75
.45
2000 Model Phone for $300
.12


 Siebel Marketing Guide 
 Published: 23 June 2003