Bookshelf v7.5.3: Creating Offers for Real-Time Marketing

To create outbound Web and phone offers, see Creating and Using Offers. For inbound offers you need to specify the additional fields shown in Table 40 that only appear in the More Info form in the All Offers, the Web Offers, and the Phone Offers views of the Offers screen. To see these fields, you may need to click the show more button in the in the More Info form.

Table 40. Real-Time Marketing Offer Fields
Field	Description
Activation Date/Expiration Date	You can complete these fields and the offer will only be displayed for the specified period of time. If you do not specify offer dates, the offer will be available when it is included in a valid campaign.
Inbound Active Flag	You must select this check box if you want an offer to be visible to customers. This flag is unchecked by default, so you need to check it for each offer you intend to display. It is recommended that you wait to select this flag until you are ready to launch or test the campaign. This flag also allows you to remove an offer after you activate a campaign. For example, if you ran out of product inventory for the offered product and this was causing customer satisfaction problems, you might choose to make the offer inactive for a period of time until more stock comes in.
Inbound Priority	For information, see Sorting by Offer Metric Fields.
Margin	For information, see Sorting by Offer Metric Fields.