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Qualifying Offers

Siebel Marketing segments and campaigns handle offer qualifications. Segments and campaigns allow customers who meet specified criteria to receive a set of offers. To learn more about setting up segments, campaigns, and offers, see the chapters about these topics in this guide.

Offer qualification allows you to identify the contacts or prospects who can see different offers. For example, a particular credit card is only available to people with a high credit score. You can create a segment definition that selects only people with a high credit score to be part of the segment. This segment is attached to a campaign that contains credit card offers. After you load the campaign (based on the segment criteria) only the people in that campaign will receive the offers for this particular credit card. Campaigns and offers activate and expire based on the start and end dates that you assign. This changes the pool of available offers.


 Siebel Marketing Guide 
 Published: 23 June 2003