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Siebel Partner Relationship Management Administration Guide Addendum for Industry Applications > Siebel PRM for Apparel and Footwear > Personalization for Apparel and Footwear >
Account Profile Attributes
The following attributes are used to evaluate an account's segmentation:
- Account Channel. Determines which type of distribution channel the account belongs to. Example values in this attribute are department stores, athletic specialty stores, and discount stores.
- Product Differentiation. Determines the type of products within any category that the account should carry. For example, an account with a Product Differentiation value of fashion should be carrying products that cater to fashion-conscious consumers.
These two attributes are found in the following Siebel objects:
- Accounts
- Products
- Catalogs
- Catalog Categories
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Siebel Partner Relationship Management Administration Guide Addendum for Industry Applications Published: 18 April 2003 |