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Siebel Partner Relationship Management Administration Guide > Using Market Development Funds >

About Market Development Funds

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A market development fund (MDF) makes it possible to do joint marketing activities with one or more partners. For example, you might create an MDF to fund a joint advertising campaign with one of your large partners. Or you might create an MDF to send several of your partners to a large trade show.

To work with an MDF, you go through the following stages:

You create the fund. When you create a fund, you specify how much funding it has and which partners participate in it.
You authorize employees to approve fund requests. You must authorize your employees to approve fund requests. Employees have a fund request approval limit. If a request is greater than an employee's limit, that employee will route it to other employees for further review.
You or your partners request funding. After a fund has been created, people from the partner company or from the brand owner company can request funding on behalf of partners who participate in the fund.
You approve funding requests. Your company must approve or reject funding requests. Optionally, you can use Siebel Business Process Designer to inform people by email when they must review a request or provide more information.
You track the spending. The MDF checkbook lets you track the amount of credits, debits, and total funds available in the a fund.

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