Personalization
|
The ability to provide specific information and application functionality based on known or inferred characteristics of a user. Decisions are made in real time about what to show or not show to a user based on the profile built up over time.
|
Content
|
All the visible components of a display, including data, text, images, and structural elements.
|
Content Targeting
|
The ability to display information dynamically to users based on their interests and behavior, either explicitly stated or implicitly observed.
|
Profiling
|
The ability to collect information about users in order to deliver the most appropriate and effective content. Profiling is accomplished using registration information, by explicit polling, and by real-time observation of user behavior.
|
Rules-Based Filtering
|
The ability to show users information based on rules defined by a system administrator or marketing manager.
|