Pricing Administration Guide > Creating Promotions and Deals > The Process of Creating Promotions >

Creating a Corporate Promotion

Corporate promotions are company-wide promotions of products. Corporate marketing managers and brand managers can create corporate promotions for products.

The corporate promotion is a template that account managers can use as the basis of account promotions

For example, a corporate marketing manager for an electronics company may create a corporate promotion for the launch of a new PC in North America during the first month that it is available. Then an account manager can use the information in this corporate promotion to create account promotions for his own accounts.

Corporate promotions provide information such as objective of the promotion and the period of the promotion, which account managers can use to create promotions for their accounts.

NOTE:  Creating corporate promotions is optional. Account promotions do not need to be based on corporate promotions.

To create a corporate promotions

  1. From the application-level menu, choose View > Site Map > Promotions Administration > Corporate Promotions.
  2. In the Corporate Promotions list, click New.
  3. In the new record and the More Info dialog box, enter the enter the information described in Table 13.

    4. Table 13.  Fields in the Corporate Promotions List
    Field
    Description
    Name
    Enter a name for the corporate promotion.
    Promotion #
    System-generated ID number for the new fund.
    Period
    Click the select button, and use the Pick Period dialog box to select the period when this promotion is active.
    Advertising Description
    Enter a description of the promotion to be used in advertising.
    Category
    You can use Siebel Tools to add logic for this field or remove it from the display.
    Products
    Click the select button, and use the Associated Products dialog box to choose the product or products that this promotion applies to.
    Objective
    Enter the objective of this promotion, the goal it is meant to achieve.
    Packaging Description
    Enter a description of the promotion to be used on product packaging.
    Start Date
    Date when the promotion becomes active. A default date is entered automatically when you enter the Period field.
    End Date
    Date when the promotion is no longer active. A default date is entered automatically when you enter the Period field.
    Consumption Start Date
    The default value is the Start Date. The value must be between the Start Date and the End Date.
    Consumption End Date
    The default value is the End Date. The value must be between the Start Date and the End Date.
    Shipment Start Date
    The default value is the Start Date. The value must be between the Start Date and the End Date.
    Shipment End Date
    The default value is the End Date. The value must be between the Start Date and the End Date.


 Pricing Administration Guide 
 Published: 18 April 2003