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Lead Qualification, Sales Methods and Stages


When you accept a lead, you can begin to work on the lead in the Opportunities screen. The records in the Opportunities list include both leads and opportunities. Leads are defined as opportunities that have not yet been qualified.

Lead qualification status is indicated in the Sales Stage field. The list of values in the Sales Stage field varies depending on which sales method you are using.

A sales method is a formalized approach or methodology used during the sales process. A sales method can encompass all activities associated with the sales process, from prospecting to forecasting to closing deals. This approach allows sales representatives to use the method most appropriate for their opportunities.

The application administrator establishes values in your Siebel application that represent the sales methods and sales stages for your company. It is a recommended business practice to designate a default sales method in your Siebel application. This practice allows a sales method to be associated with each opportunity and aids in charting and reporting accuracy.

Sales methods can differ within a company. For instance, a sales method for managing a complex multimillion dollar opportunity can include 15 stages, while a sales method for a simple low-dollar opportunity may require only four stages.

Your application administrator creates and implements the sales stages that your company uses. For more information about creating or implementing sales stages, see Applications Administration Guide.

Table 5 shows sales methodologies (Accelerated, Default, Standard, Strategic Selling), and the associated sales stage for each methodology (for example, 01 - Prospecting). The table also shows if the record is a lead or is an opportunity at each sales stage.

Table 5. Sales Methods and Sales Stages
Accelerated
Default and Standard
Strategic
Lead or Opportunity
01 - Prospecting
01 - Prospecting
01 - Universe
Lead
02 - Potential Lead
02 - Above
Lead
02 - Qualification
03 - Qualification
03 - In the Funnel
Opportunity
04 - Opportunity
04 - Best Few
Opportunity
05 - Building Vision
Opportunity
06 - Short List
Opportunity
07 - Selected
Opportunity
03 - Closing
08 - Negotiation
05 - Won
Opportunity
09 - Closed or Won
Opportunity
04 - Lost
09 - Closed or Lost
00 - Lost
Opportunity


 Siebel Sales User Guide 
 Published: 18 April 2003