Creation of the Product Marketing Manager Attribute. This screen capture shows the Create Attribute dialog box. The following values are entered on the General tab: Name of MARKETING_MANAGER, Short Label of Mktg Mgr, Long Label of Marketing Manager, Description of Product Marketing Manager, Attribute Type of USER. The Create Level Attribute Columns in Views box and the Index box are selected. The Attribute Values Are Multilingual box is not selected. The attribute applies to the ITEM level. The content of the Implementation Details tab is not shown.