Oracle® Marketing Segmentation Guide
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Installing and Administering Segmentation and List Generation
About Marketing Segmentation
Before You Begin
Configuring Marketing Segmentation
Manage Enterprise Content Management Integration
Manage Configuration Settings
Manage Metadata for Marketing
Managing Marketing Segmentation
Managing Marketing Jobs
Using Job Action Links
Creating a Log File of Marketing Job Information
Managing Cache in the Marketing Jobs Console
Managing Marketing Defaults
Administering Configuration Keys for Marketing Segmentation
Managing Web Service Integration with Marketing Segmentation
SOAP Calls for Marketing Segmentation
segmentationOptions Element Details
Designing Marketing List Formats
About Designing Marketing List Formats
List Format Column Properties and Formatting Options
Editing the Layout of Column Contents
Previewing a Marketing List Format
Adding Marketing List Format Headers and Footers
Options for Marketing List Formats
Managing List Generation Jobs
Configuring Marketing Segmentation Metadata
About Marketing Segmentation Metadata
Terminology Used for Marketing Metadata
Setting Up Marketing Segmentation Metadata
Create Segmentation Catalogs for Physical Star Schemas
Assign an Implicit Fact in the Segmentation Presentation Catalog Property
Creating Target Levels and Adding Segmentation Catalogs
About Setting Up Cache for Target Levels
Setting Up Cache for Target Levels
Enable Sampling for the Target Level
Setting Up Saved Result Sets for Target Levels
Setting Up the Marketing List Catalogs
Setting Up Conforming Dimension Links
Setting Up Marketing Qualified List Items
Controlling Marketing Vendor List Query Details
Using Marketing Segments and Segment Trees
About the Segment Designer
Creating Segments in Segment Designer
Adding Criteria Blocks to Segments
Saving Result Sets for Marketing Segments
Segment Advanced Options
About Segment Tree Designer
Creating and Editing Segment Trees
Splitting Segments or Branches
Constraining List Data for a Segment Tree
Adding or Removing Constraints to the Eligible Audience
Segment Tree Advanced Options
About Prompted Segmentation
Scenario for Using Simple Prompted Segmentation
Scenario for Using Prompted Segmentation for Nested and Eligible Audience Segments
Manage Marketing Contact Planning Rules
About Contact Planning Rules
Creating, Modifying, and Deleting Contact Planning Rule Categories and Types
Applying Contact Planning Rules to Segments
Applying Contact Planning Rules to Segment Trees
Executing Contact Planning Rules
Marketing Segmentation Metadata Content
OTBI and OBIA Subject Areas
Siebel Marketing Segmentation Subject Areas
OTBI and OBIA Roles
Target Levels for OTBI, OBIA and Siebel
Cache Tables for OTBI, OBIA and Siebel
Saved Result Sets for OTBI, OBIA and Siebel
SOAP Call Code Examples for Marketing Segmentation
deleteResultSet Method
getCounts Method
prepareCache Method
purgeCache Method
saveResultSet Method
writeListFiles Method
getPromptedColumns Method
Security Mappings for Marketing Segmentation
Segmentation Job Role Mapping to OTBI and OBIA Duty Roles
Segmentation Subject Area Mapping to OTBI and OBIA Duty Roles
Segmentation Functionality Mapping to Privilege Roles and OTBI and OBIA Duty Roles
