Interaction Management Guide

Interaction Management Overview

Interaction Management Overview

Tools and Services

Logic Decoupled From Code

Choosing Which Type of Interaction Management to Develop

Adding Interaction Management to Your Applications

Setting up Properties

Creating User Segments

Setting up Users

Setting up Content

Building Functionality

Administering and Updating Interaction Management

Setting up Content

Content Priority

Other Content Properties

Displaying Binary Content

Content Selectors

How Content Selectors Work

Content Selector File

<pz:contentSelector> JSP Tag

Types of Content that Content Selectors Can Display

Setting up Content for Use in Content Selectors

Creating Content Selectors

Tutorial

Building Content Queries

Adding Content Selectors to JSPs

Using Content Selectors

Using <pz:div> Instead of a Content Selector

Placeholders

Queries that Placeholders Run

Types of Content Placeholders Can Display

Setting up Content for Use in Placeholders

Creating Placeholders

Building Content Queries

Adding Placeholders to JSPs

How Placeholders Choose Which Query and Which Content

1. How a Placeholder Chooses a Query

2. How a Placeholder Chooses Which Content Item to Display

Combining Default Queries and Campaign Queries in Placeholders

Using <ad:adTarget> Instead of a Placeholder

Campaigns

Overview of Campaigns

Campaign Examples

How Campaigns are Triggered

Preparing to Use Campaigns

1. Create a Portal Application

2. Set up Content

Goal Setting Performance

3. Create Placeholders

4. Create User Segments

5. Create Property Sets

6. Set up E-Mail Messages

Setting Up Bulk E-Mail Messages

Sending Bulk E-Mail

Scheduling Bulk E-Mail Delivery

Deleting E-Mail Batches

7. Set up Commerce for Discounts

8. Trigger the Campaign

Creating Campaigns

Resetting Campaigns

Resetting a Campaign in the Development Environment

Resetting a Campaign in the Production Environment

Testing Campaigns

Optimizing Campaign Performance

Events and Behavior Tracking

Overview of the Event Framework

Planning an Event Strategy

When to Use WebLogic Portal's Predefined Events

When to Create a Custom Event

Behavior Tracking Events

Regular Events

When to Create a Custom Event Listener

Deploying Custom Events, Listeners, and Property Sets

Predefined Events Provided by WebLogic Portal

SessionLoginEvent

SessionBeginEvent and SessionEndEvent

UserRegistrationEvent

AddToCartEvent

RemoveFromCartEvent

PurchaseCartEvent

Rule Events

DisplayCampaignEvent

Display Content Events

Display Product Events

ClickCampaignEvent

ClickProductEvent

ClickContentEvent

Generating Events for Content Clicks

Use the ClickThroughEventFilter

Campaign Clickthroughs

Providing Event Attribute Values

Enabling and Configuring Behavior Tracking

Configuring Behavior Tracking

Performance Tuning

Storing Behavior Tracking Data in Other Ways

Creating a Separate Database for Behavior Tracking Events

Creating Custom Events

Creating the Event Class

Creating a Regular Event Class

Creating a Behavior Tracking Event Class

Creating an Event With a Scriptlet

Creating an XML Schema (Behavior Tracking Only)

Packaging the Schema

Creating Custom Event Listeners

Dispatching Events

Using Events in Campaigns

Registering Events for Campaigns

Changing Event Properties

Debugging the Event Service