This chapter covers special features available only to dealers that help dealers to manage marketing campaigns. It includes the following topics:

• Marketing Features of Siebel Dealer
• Scenarios for Using Siebel Dealer for Marketing
• Using Queries for Marketing Campaigns (Dealer)
• Refreshing Queries for Marketing Campaigns (Dealer)
• Merging Lists for Marketing Campaigns (Dealer)
• Adding Labor Operation Codes to Marketing Campaigns (Dealer)
• Associating Campaigns with Vehicles (Dealer)
• Creating a Recall Campaign (Dealer)
• Executing Marketing Campaign Offers (Dealer)

NOTE:  This chapter only includes marketing features that are specific to Siebel Dealer. It must be used in combination with Siebel Marketing Administration Guide and Siebel Marketing User Guide.