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Scenario for Researching Historical Data

This topic gives one example of how the Histories and Futures functionality might be used. You might use Histories and Futures functionality differently, depending on your business model.

A user at a property belonging to a major hotel chain is working on a lead for a major corporate client. This client is planning a product release in the user's town. The client has used sister properties for various events in the past. The client also conducted a similar product release last year at a competitor property in the same city.

For the product release, the client is asking for a number of rooms that will sell out the user's entire hotel. The user wants to gather information about product release that occurred last year, and research how other events booked by this client have turned out, before reserving the entire hotel.

First, the property user contacts the competitor hotel and asks for the event history of the product release that occurred last year. The user captures the historical information provided by the competitor in the historical data views of Siebel Hospitality.

Next, the user searches the historical data views of Siebel Hospitality for other events booked by this client at sister properties to see how the client has performed against past commitments. She also views and factors in the historical information she gathered from the competitor property. If the user finds enough history information that is relevant to the product release event, she applies it to her decision. If not, she goes on to analyze the historical data views for similar events conducted by other clients to establish the trend.

The user's research and analysis show that the client has been reasonably accurate in estimating event requirements and has consistently honored previous financial commitments. If her property is unable to accommodate this lead, the user can refer it to a sister property and pass along the history. In this case, however, the user decides that her property can accommodate the lead.

The user blocks guest rooms according to the contract terms and her judgment. Her decision is based on the historical data analysis. Depending on her judgment, the number of rooms blocked could be different from the contracted number of rooms.

Over the life span of the lead, the user and her colleagues capture details of the lead in the historical data views of Siebel Hospitality. Which details are captured is determined by predefined conditions. This information can then be used by the whole organization for future business with this client.