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Siebel Personalization enhances your Web site by showing customers information that is specific to their profile, interests, and history. Personalized content includes greeting users by name, presenting them with content targeted to their needs and interests, showing them recommended products, and sending email messages addressed to them.
Personalization deployment rules can depend on data such as users' personal profile information, date ranges, their company, products or services they have already ordered, or geographical information. User data can also be captured dynamically while the customer is browsing the Web site.
The home page includes the salutation in the upper-left corner. This salutation typically includes a personal greeting, but can be configured to provide targeted content such as product promotions, announcements, birthday greetings, medical request updates, and FAQs.
Personalization is principally managed using the Personalization Administration screen in your Siebel application. For information about administering personalization, see Personalization Administration Guide.
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