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Creating Point Types for Loyalty Programs

A point type is a loyalty program's currency. Various point types can be defined to reward and recognize members based on their activities (such as completing a flight or referring a friend to the program). Some point types are defined to allow members to redeem points for a product or service while some are defined to track their behavior and reward them by assigning a new tier status.

Multiple point types can be used in a joint account or an individual account, with one type of points going to individuals and another going to accounts, with different accrual and redemption rules associated with each point type. Multiple point types could also be used to differentiate the value of a purchase from the host company and from a partner. For example, an airline could say that in order to qualify for Silver Tier status, a member has to earn either 25,000 points flying on the host airline or 35,000 points flying on partner airlines. In this example, points earned flying the host airline would be one point type, and points earned flying on partners would be a second point type.

In addition, a separate point type can be used to track any action that can qualify a member for a tier. For example, if a hotel says that a member can earn Silver Tier status either by earning 10,000 points or staying 35 times, then it is better to use two point types. The first point type is the standard points that can qualify the member for a tier status. The second point type tracks the number of stays, with the member getting one point for each stay; these points cannot be used for redemptions, but they can qualify a member for a tier.

When loyalty administrators define a new loyalty program, they must select the point types the program uses in the Point Types view of the Loyalty Program Administration screen.

Siebel Loyalty comes with eight point types created in the data model and UI. Once these eight point types are defined, they track the balances of eight different point types for a member. You can also configure the product to create additional point types. You must be familiar with Siebel Tools before performing this task. For more information about Siebel Tools, see Using Siebel Tools. For more information about modifying lists of values, see Siebel Applications Administration Guide. For more information about point types, see Defining Point Types and Subtypes for Loyalty Programs.