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About Social Rewards Promotions

This topic describes the types of social reward promotions that you can create when Siebel Loyalty is integrated with Oracle Social Relationship Management cloud services.

Loyalty managers can create the following types of social reward promotions:

• Promotions that reward loyalty members for their actions on social networks, such as rating or reviewing a product or promotion, or Liking a product or promotion. Members can also be rewarded for entering their location details, or for location-based actions. Knowledge of a customer's location allows members to be presented with promotions that are specific to that location.

  Siebel Loyalty provides Social Action Type attributes and a Location Code attribute to support this functionality. For an example of creating a promotion to reward social actions, see Example of Creating a Social Rewards Promotion.

• Promotions that reward members a referral bonus when their friends enroll in promotions on social networks as a result of their recommendations. The PromotionEnrolmentForSMS method of the LoyaltyMemberService Web service is used to enroll the new member and reward the referring member.

  A promotion action, Reward Referrer, is also provided which supports this functionality. The Reward Referrer action can also be used to assign recurring rewards to the member who received the initial referral bonus for the referred member's on-going accrual transactions. For an example of creating a promotion to reward members with referral bonuses, see Example of Creating a Reward-Referrals Promotion.

You can use the existing Siebel Loyalty tier-class and point-type frameworks to create tiers and point types that recognize members' social influence and other activities on social networks. For example, you can define a point type such as Social Reward, which members can be assigned to reward them for activities on social networks, and you can create tier promotions, for example, Brand Ambassador, Brand Advocate, and so on to recognize members based on their social profile attributes. Members can be assigned a tier status according to the number of Social Reward points accumulated.

For information on creating tiers and point types, see Defining Tier Classes and Tiers and Creating Point Types for Loyalty Programs. For detailed information on Oracle Social Relationship Management cloud services, see Siebel CRM Social Media Guide.

Related Topics

About Siebel Loyalty and Social Media

Configuring Membership Schemes for Social Media Members