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Defining Loyalty Product Offerings


The loyalty product offering is used to create time-limited Partner offerings by associating one or more products with partners for accrual and redemption. The loyalty program host enters into contracts with one or more partners. When a partner offers products for accrual or redemption to a loyalty program, it can be for a time-bound period. For example, a hotel partner might specify that users can get double points during certain months. The product is not available for the members of the loyalty program before or after such dates. If a partner sends an accrual record for an activity beyond such offering dates, then it must be rejected.

For example, a loyalty manager for an airline company, entrusted to maintain the Partnership Agreements and allied setups, adds one new product, Hotel Stay, which is offered by a new partner starting January 1, 2008. The agreement also states that the partner cannot send any transaction that is more than six months old for accrual. The following occurs:

  • The partner sends an accrual transaction which was made December 15, 2007, before the offering date. Siebel Loyalty rejects the transaction by looking at the partnership agreement date, stating the appropriate reason.
  • The partner starts a Car Rental division starting from March 1, 2008 and offers the same for accrual to the loyalty program Flyer members from June 1, 2008.
  • The partner sends an accrual record for a car rental taken on May 15, 2008. Siebel Loyalty rejects the transaction, because Car Rental is not offered for accrual until June 1, 2008.
  • The partner on September 10, 2008 sends accrual records in which there is a transaction for a hotel stay taken on January 7, 2008. Siebel Loyalty rejects the transaction, as the partner cannot send a transaction that is more than six months old.

You use the Loyalty Product Offering to define these terms with the partner. You associate the product with the program partner in the Loyalty Product Offering view in the Loyalty Program Administration screen. You can select the program for which the product is being offered by the partner, the effective dates within which the product is available to the members, the offer type and the pricing type (either Points, Points by Distance or Points by Zone). The pricing type field is used exclusively for redemption offerings.

This task is a step in Process of Setting Up Loyalty Programs.

Related Topic

Setting Up Loyalty Partner Product Offerings

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