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Example of Creating a Rolling Period Based Tier Assessment Model


You can create a rolling period based tier assessment model. In this model, the qualifying period of a member starts when the member enrolls into the program. The member is not assigned a qualifying period length. Once a member attains a higher tier, the member's tier is effective for a specified period from the date of attaining the new tier even if the rolling balance is not sufficient for the member to remain in the current tier. The member's point balance is never reset to zero in this model. Rather, the balance is calculated based on the past qualifying period.

When you are creating a rolling period based tier assessment model, consider the following:

  • When you are defining attributes at the Tier Class level, the Qualifying Period length, which is used to display the balance on the member user interface, is same as the Rolling Period length.
  • All rules in this model are based on the running balance and member attributes.
  • While a Tier is valid, a member can be upgraded. After the tier has expired, a member can either remain in the existing tier or be downgraded to another tier.
  • While running balances be loaded into Siebel Loyalty, a separate API calculates and sources running balances by extracting data from Accrual Items.
  • The New Tier End Date is calculated based on the Rolling period attribute defined at the Tier Class level. The New Tier Start Date is always the same as the Tier Change Date.
  • The Qual Period End Date attribute is not maintained in this model.
  • Balances are not maintained at the Tier Class level in this model.

To create a rolling period based tier assessment model

  1. Navigate to the Loyalty Program Administration screen.
  2. In the Loyalty Programs list, select the program that the tiers are used by and click its Program Id hyperlink.
  3. Click the Tier Classes view tab.
  4. Add a new record to the Tier Classes list, and complete the necessary fields. Some fields relevant to Rolling Period Model are described in the following table.
    Field
    Description

    Sequence

    Enter a number indicating how high the status of this tier class is compared with other tier classes. For example, a frequent flyer program might include standard set to 1, business class set to 2, first class set to 3.

    Primary Tier Name

    Select the lowest tier in this tier class, which is the tier that members are in when they first enroll. This value can only be specified after the tiers have been created for this class, and it must be specified before activating the tier class.

    Qual Period Length and Qual Period UoM

    Enter the length and unit of measurement for the initial qualifying period for this tier. For example, if the qualifying period is one year, then the length is 1 and UoM is Year. If the qualifying period is six months, then length is 6 and UoM is Month.

    Assessment Schedule Date

    Enter the day and month to schedule a tier assessment for a tier class.

    Recurring Period

    Select how frequently the assessment schedule is repeated.

    Options are:

    • Monthly
    • Yearly

NOTE:  The following steps are examples of some tier assessment rules.

  1. Create a new rule for this tier.
    1. In the Rules list, add a new record and enter the values in the following table.
      Field
      Value

      Sequence

      1

      Name

      Upgrade Rule

      Apply To

      Tiers

    2. Click the Rule Name.
    3. To create the first criterion, add a new record in the Criteria list, and complete the necessary fields in the Criteria list and the Compare to Values Details, and Values forms, as shown in the following table.
      Field
      Value

      Sequence

      1

      Name

      Running balance of last n days > 150000

      Type of Comparison

      Compare to Values

      Object

      Member Tier

      Attribute

      Points

      Condition

      Is Greater Than

      Value

      150000

    4. Click the Actions view tab and add a new record in the Actions list, and complete the necessary fields in the Actions list and form, as shown in the following table.
      Field
      Value

      Sequence

      1

      Name

      Upgrade Tier

      Type

      Upgrade Tier

    5. To create the second criterion, add a new record in the Criteria list, and complete the necessary fields in the Criteria list and the Compare to Values Details, and Values forms, as shown in the following table.
      Field
      Value

      Sequence

      2

      Name

      Is Expired

      Type of Comparison

      Compare to Values

      Object

      Member Tier

      Attribute

      Is Expired

      Condition

      Equals

      Value

      N

    6. Click the Actions view tab and add a new record in the Actions list, and complete the necessary fields in the Actions list and form, as shown in the following table.
      Field
      Value

      Sequence

      2

      Name

      Upgrade Tier

      Type

      Upgrade Tier

      New Tier

      Enter the name of the new tier after the upgrade.

  2. Create another rule for this tier.
    1. In the Rules list, add a new record and enter the values in the following table.
      Field
      Value

      Sequence

      2

      Name

      Retain Rule

      Apply To

      Tiers

    2. Click the Rule Name.
    3. To create the first criterion, add a new record in the Criteria list, and complete the necessary fields in the Criteria list and the Compare to Values Details, and Values forms, as shown in the following table.
      Field
      Value

      Sequence

      1

      Name

      Running Balance of last n days > 150000

      Type of Comparison

      Compare to Values

      Object

      Member Tier

      Attribute

      Points

      Condition

      Is Greater Than

      Value

      150000

    4. Click the Actions view tab and add a new record in the Actions list, and complete the necessary fields in the Actions list and form, as shown in the following table.
      Field
      Value

      Sequence

      1

      Name

      Requalify

      Type

      Requalify

    5. To create the second criterion, add a new record in the Criteria list, and complete the necessary fields in the Criteria list and the Compare to Values Details, and Values forms, as shown in the following table.
      Field
      Value

      Sequence

      2

      Name

      Is Expired

      Type of Comparison

      Compare to Values

      Object

      Member Tier

      Attribute

      Is Expired

      Condition

      Equals

      Value

      Y

    6. Click the Actions view tab and add a new record in the Actions list, and complete the necessary fields in the Actions list and form, as shown in the following table.
      Field
      Value

      Sequence

      1

      Name

      Requalify

      Type

      Requalify

  3. Create another rule for this tier.
    1. In the Rules list, add a new record and enter the values in the following table.
      Field
      Value

      Sequence

      3

      Name

      Downgrade Rule

      Apply To

      Tiers

    2. Click the Rule Name.
    3. To create the first criterion, add a new record in the Criteria list, and complete the necessary fields in the Criteria list and the Compare to Values Details, and Values forms, as shown in the following table.
      Field
      Value

      Sequence

      1

      Name

      Running Balance of last n days < 150000

      Type of Comparison

      Compare to Values

      Object

      Member Tier

      Attribute

      Points

      Condition

      Is Less Than

      Value

      150000

    4. Click the Actions view tab and add a new record in the Actions list, and complete the necessary fields in the Actions list and form, as shown in the following table.
      Field
      Value

      Sequence

      1

      Name

      Downgrade Tier

      Type

      Downgrade Tier

      New Tier

      Enter the name of the new tier after the downgrade.

    5. To create the second criterion, add a new record in the Criteria list, and complete the necessary fields in the Criteria list and the Compare to Values Details, and Values forms, as shown in the following table.
      Field
      Value

      Sequence

      2

      Name

      Is Expired

      Type of Comparison

      Compare to Values

      Object

      Member Tier

      Attribute

      Is Expired

      Condition

      Equals

      Value

      Y

    6. Click the Actions view tab and add a new record in the Actions list, and complete the necessary fields in the Actions list and form, as shown in the following table.
      Field
      Value

      Sequence

      1

      Name

      Downgrade Tier

      Type

      Downgrade Tier

      New Tier

      Enter the name of the new tier after the downgrade.

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