Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Promotions >

Types of Loyalty Promotions

There are the following basic types of loyalty promotions:

• Admin Promotions. Admin promotions must be defined when you create a loyalty program, in order to perform basic processing, such as accruing and redeeming points. These promotions are identified by the Admin flag. All Admin promotions must have the Admin flag enabled. Because you must create admin promotions whenever you create a loyalty program, they are covered in the chapter about setting up programs, in Creating Admin Promotions.
• Tier Promotions. Tier promotions must be defined when you create a loyalty program to change members' tiers based on the number of points they earn. Because you must create tier promotions whenever you create a loyalty program, they are covered in the chapter about setting up programs, in Creating Tier Promotions.
• Reward Promotions. A reward promotion gives members opportunities to earn points that they can exchange for products or services or to earn other rewards. For example, the promotion might allow them to earn extra frequent flyer miles. Reward promotions can also be applied on redemption products. For more information about this type of promotion, see Common Types of Reward Promotions.
• Base Promotions. Base promotions are used to simplify setting up reward promotions or redemption promotions by calculating base points that can be used as the basis of further calculations. A base promotion can be defined when you create a loyalty program to calculate base points based on transaction attributes, member attributes, promotion attributes, distances, and so on. A program can have only one non-Promotion-Designer-enabled base promotion. A program can have more than one Promotion-Designer-enabled base promotion. For more information about this type of promotion, see About Base Promotions.
• Eligibility Promotions. These promotions contain rules and criteria but do not have any actions. They are used to check the eligibility of a particular member to get a specific set of promotional benefits. Eligibility promotions are used in Promotion Designer: the eligibility promotion is executed first, and reward promotions are only executed for those who meet the criteria of the eligibility promotion. For more information about this type of promotion, see Creating Eligibility Promotions.