Siebel Loyalty Administration Guide > Member Self-Service with Siebel eLoyalty >

About Siebel eLoyalty

Siebel eLoyalty is a customer portal that gives members direct access to the loyalty program.

Siebel eLoyalty can reduce the workload of your member service representatives. Customers can use Siebel eLoyalty to enroll with the host organization or its partners to become members of various programs. Existing members can use Siebel eLoyalty to perform various activities by themselves, rather than calling member service representatives.

Siebel eLoyalty is integrated with Siebel Loyalty. Any information that a member enters in eLoyalty is stored in the same way as the information that a member services representative enters in Loyalty. Any information entered using one channel immediately appears in the other channels as well, so eLoyalty, Loyalty, and the Partner Portal always work together.

For example, if a member uses eLoyalty to enroll in a program or promotion, then the same information is entered in the Siebel database that would be entered if the member telephoned a member service representative to enroll. Thus, you can work with this information as you would with any information about members. For information about giving members access to Siebel eLoyalty, see Setting Up Customer Access to Siebel eLoyalty.