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Setting Up a Default Campaign and Default Offer

Assigning a default campaign and offer is part of the Web Marketing setup process. An offer associated with the default campaign can be designated as the default offer. The default campaign and default offer determine which offers are presented to the customer during his or her Web Marketing session. These offers appear in addition to any targeted offers such as an embedded link in an email offer. For more information about configuring default offers and default campaigns, see Siebel Marketing User Guide.