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Configuring Social Sharing Communities for Email Treatments

Siebel Marketing provides functionality that allows you to use social media channels to complement and enhance your marketing campaigns. There are two aspects to this functionality:

• Social media channels can be integrated into marketing campaigns.

  When defining email treatments for a campaign, you can choose to embed Social Sharing URLs in the email treatment. Inserting a Social Sharing URL in an email treatment allows customers who are targeted in the campaign to share the URL with their social networks directly from the email offer.

• Siebel Marketing can be integrated with Oracle Social Relationship Management cloud services using the CreateLeads Web service and the GetCampaigns Web service. These Web services allow you to capture leads for a campaign based on an individual's social interactions, to capture social media post data for the new leads, and to make Siebel Marketing campaign data available to Oracle Social Relationship Management.

This topic describes how to configure the social networking sites that are available for selection in CKEditor when using Social Sharing URLs. For information on the CreateLeads and GetCampaigns Web services, see Siebel CRM Web Services Reference.

You can configure the communities to which users can share URLs from email treatments by adding new communities or deleting existing communities, as described in the following procedure.

To configure social sharing communities in email treatments

1. Navigate to the plugin.js file in the eapps/webeditor/plugins/mergefieldsblock directory.
2. Using a text editor, open the plugin.js file and edit it as appropriate to either remove or add social networking sites.

   By default, customers can share Social Sharing URLs with the following social communities:

   • Facebook©
   • Twitter©
   • LinkedIn©
   • Tumblr©
   • Pinterest©
   • GooglePlus©
   • Blogger©
   • MySpace©
   • Delicious©

For information on using Social Sharing URLs in email treatments, see the chapter on creating and using offers and treatments in Siebel Marketing User Guide.