This chapter describes how to plan and design marketing campaigns that meet your business needs. It includes the following topics:

• About Siebel Campaigns
• About Creating and Using Activity Plans
• Process of Planning and Designing Marketing Campaigns
• Roadmap for Setting Up Campaigns
• Process of Setting Up Teams and Groups
• Process of Setting Up Campaign Execution Options
• Process of Setting Up Campaign Quotas
• Process of Setting Up Campaign Assignment Skills
• Using Siebel Marketing with Siebel Events Management
• Testing Campaigns
• About Using Response Management
• Reviewing and Adding Campaign Elements in Campaign Explorer
• Process of Loading Customers in Campaigns
• Using Waves with Campaigns
• About Previewing and Generating Lists
• Integrating Contact Planning Rules in Marketing Campaigns