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Integrating Contact Planning Rules in Marketing Campaigns

Contact planning rules are enterprise-wide rules that allow recency, frequency, volume and channel constraints for customer, channel, and program dimensions. Contact planning rules can be set up by adding input parameters to the Get List Format System Data step of the Marketing Campaign Load workflow. Parameter names must match those specified in the webexpression.xml file in Oracle Business Intelligence. For more information on contact planning rules, see Oracle Marketing Segmentation Guide.

NOTE:  Contact planning rules are supported only in Oracle Business Intelligence 10.1.3.4 or later.