Siebel Marketing User Guide > Designing Marketing Programs >

About Using the Program Flow

The logical flow for both single-stage and multistage programs is designed using the Program Flow view. In this view, you graphically define the program's single-stage or multistage logic by dragging and dropping program components such as campaigns, events, lists, segments, and stages into the workspace.

NOTE:  The Program Flow workspace is not designed to contain a large number of object icons. Placing more than 100 object icons on the workspace can distort the appearance of the Program Flow view.

You can manually execute the program from the Program Flow view or execute the program by scheduling a stage. Before setting up the Program Flow, verify that the following tasks have been completed:

• Define segments and lists and associate them with the campaigns.
• Define campaigns and associated offers and events.
• Define segment trees, if required.
• Define responses and leads, if required.

The Program Flow view displays the selected program's details and the interactive workspace with a palette of objects representing program elements such as campaigns, internal lists, segments, and stages. To set up a program flow, perform the following tasks:

1. Adding Stages to Programs
2. Specifying Repeating Stages Within Programs
3. Adding Lag Time Between Stages Within Programs
4. Adding Campaigns to Stages
5. About Using Triggers with Campaign Stages
6. Adding Triggers to a Campaign Stage
7. Associating Segments with Campaigns
8. Adding Imported or Internal Lists to Campaigns
9. Adding Trees to Campaigns
10. Adding Responses to Programs
11. Applying Funneling with Constrained Connectors
12. Applying Lead Creation to a Program
13. Setting Up Waves for Campaign Loads
14. Creating and Applying Program Templates
15. Executing Programs