Siebel Marketing User Guide > Launching Programs and Campaigns > Process of Launching Campaigns >

About the Marketing Campaign Launch Workflow Process

When you launch a campaign, the Marketing Campaign Launch workflow process is initiated. For more information about workflow processes, see Siebel Business Process Framework: Workflow Guide.

Siebel Marketing sends the exported list file to each vendor in the List Distribution list of the Waves view, using distribution adapters and profile information. For example:

• Email. Siebel Marketing emails the exported list file to the vendor's primary contact.
• FTP. Each vendor has a profile specifying the host name, user name, and password. Siebel Marketing sends the exported list file using File Transfer Protocol to the vendor's FTP server.

For each wave, the server receives a request to send each valid offer in the campaign on the day the program is executed, adding to that date any lag days defined in the wave. Only those contacts or prospects assigned to a particular wave receive the offer.