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Planning Collaborative Marketing Campaigns

You can use the Siebel PRM CHAMP Planning screen to plan collaborative marketing projects. This screen lets you do the following:

• Set specific marketing objectives, such as offering a 20% discount offer on a server product line in order to generate a 10% increase in revenue, or jointly hosting a conference about complementary products.
• Associate a detailed action plan with each objective, scheduling actions that you and your partner must take to meet the objective.
• Link each objective to a market development fund (MDF) to indicate the source of funding for the marketing program. Partners is able to link fund requests to the objectives so they can receive credit for money spent executing the marketing program.

For example, the brand owner and partner might decide to host an event to promote their complementary products or services. They use the CHAMP Planning screen to specify an agreed-upon action plan. Following the action plan, the partner organizes the event. As the partner incurs expenses in organizing the event, it submits MDF requests to receive credit against the fund. For more information about CHAMP planning, see CHAMP Planning. For more information about market development funds, see Using Market Development Funds.