Siebel Partner Relationship Management Administration Guide > Managing Marketing Campaigns with Siebel PRM >
About Marketing to Partners
You can market to your partners to recruit more partners into your partner program, recruit existing partners into a new program, inform your partners about a new promotion or a new product introduction, invite partners to an event, ask partners to participate with you or sponsor an event, or for other reasons.
Siebel PRM and Siebel Marketing allow your marketing managers to market to partners through a variety of channels, and to market to partners in conjunction with their other marketing activities. It is common to perform the following tasks: