Business manager or analyst

Analyzes and defines personalization requirements that meet business needs in the most cost-effective manner.

Requests personalization behavior based on the experience of employees, customers, or channel partners.

Personalization administrator

Translates the business requirements into personalization rules, rule sets, events, and actions.

Also responsible for reviewing and maintaining the implementation.

The personalization administrator must have the responsibility associated with the Siebel administrator to have the necessary access to perform these duties.