This chapter covers the following topics:
This chapter describes the Oracle iStore integration with Oracle Web Analytics.
Oracle Web Analytics is a tracking tool and reporting solution for your Oracle iStore sites. Web Analytics features seamless integration with the Oracle iStore site management infrastructure. In addition to tracking Oracle iStore sites, Oracle Web Analytics tracks Oracle Partner Management and Oracle iSupport set up using the Oracle iStore site infrastructure. All of the reports provided by Oracle Web Analytics work out-of-the-box with these Oracle E-Business Suite sites. Oracle Web Analytics tracks Customer Application pages with no customization required, and then reports on these interactions.
Oracle iStore logs contexts to help Web Analytics track the user browsing pattern in Oracle iStore sites. Some of these contexts and events include:
Product and Section ID contexts
Login and logout events
Cart creation events
Order placement events
Oracle iStore and Oracle Web Analytics APIs work together to pass these contexts and events to Oracle Web Analytics.
Oracle Web Analytics, in combination with Oracle iStore, answers such questions as:
Which sources bring the most customers, orders and revenue?
Who are my most profitable online campaign partners?
What is my conversion funnel?
Which navigational paths lead to the most conversions?
Is my online channel profitable?
Does my online channel have usability issues slowing down the adoption?
How are my summary traffic statistics (visitors, pages, visits, etc.) changing over time?
How can I leverage my customer analytics from the web in my multi channel process?
Refer to Oracle Web Analytics Implementation and Administration Guide for further details.
This section outlines the changes to the Oracle iStore Site Administration and Customer applications with Oracle Web Analytics implemented.
The following pages within the Sites tab of the Site Administration Application are changed as a with Oracle Web Analytics implemented.
Sites Summary Page
Create Site Page
Update Site
Duplicate Site
Update External Site
These changes are explained in the sections below.
The following Oracle Web Analytics pages are available from the Sites tab with Oracle Web Analytics implemented.
Add Site (Create External Site)
Update External Site
Duplicate External Site
For information on using the Oracle Web Analytics pages, see the Oracle Web Analytics Implementation and Administration Guide.
Following are the changes for the Sites summary page:
In the Sites summary page, a new column, labelled External, is introduced in the summary table. External sites (non-iStore sites) will display a check mark in this column.
The Create Site button is removed and instead, an LOV displays the option to Add an External Site in addition to Create a Site.
The Preview icon for external sites is disabled.
In the Create Site, Update Site, and Duplicate Site pages, two new flags are available:
Enable Reporting: This flag includes the site in the reporting metrics.
Enable Traffic Filter: When filters are defined in the Setup menu of Oracle Web Analytics, this flag applies the filters defined to this particular site.
With Oracle Web Analytics implemented, a new tab, Analytics, and related pages are available in the Site Administration Application. The subtabs available within the Analytics tab are:
Pages
Site Areas
Referrals
Setup
For information on using the Oracle Web Analytics pages, see the Oracle Web Analytics Implementation and Administration Guide.
If the profile option, IBE: Display Privacy Statement, is Yes at site level, the Privacy Statement link displays on all Customer Application pages. If Oracle Web Analytics also is implemented, this page displays a link, Edit your privacy preferences. Selecting this link takes the user to an Oracle Web Analytics page where he can re-select his preference for being tracked in the sites. See the Oracle Web Analytics Implementation and Administration Guide for more information. Also refer to the "Privacy Policy" topic in the chapter, Implementing Site Management.
Implement Oracle Web Analytics according to the Oracle Web Analytics Implementation and Administration Guide.