This chapter covers the following topics:
An offer is an incentive designed to entice customers to purchase your product or service and so maximize on your return on investments. It can take several different forms depending on who your target audience is and what you want the offer to accomplish.
You can create offers as stand alone objects or attach them to Campaigns or Products. Offers come in many different varieties which are used for specific promotion types. You may include a free product when another product is purchased or offer discounts off purchase prices. Some examples of offers include:
Buy a Children’s Combo Meal and receive a cartoon character figurine
Buy 2 get 1 free
Purchase a DVD player and receive a free DVD
Today Only! 25% Off Original Price
Buy $100 worth of items and receive 20% off the entire order
Some of the basic attributes and associations that you can define for an offer include:
Associate an offer type for it, which will define the attributes that must specified for the offer.
Define the target customer at whom the offer is directed. For example, you may want to define an offer for a specific segment of people such as for the residents of California.
Specify the duration for the offer. This can be based on different qualifiers - Order Dates, Ship Dates, or Performance Dates (Offer performance is based on the rules that a customer must comply with to be eligible for the offer - example, customers will be paid a bonus based on the quantities of a product they sell).
Associate a budget from where the funds for the offer will be sourced. If this budget has a market eligibility criteria defined, it must match the customer defined for the offer. For example, if a budget is created for funding the marketing channels for California, an offer can source funds from it only if its target customers belong to lists or segments containing the residents of California.
Define the discount level to be Line to make the offer for each individual item in product category, Group of Lines to make the offer for the total invoice amount for the products of a category, or Order to make the offer for the total amount of an order (containing items of different product categories). For example, for a category, to offer a 5% discount on Product A and 10% on Product B, select the Line discount level.
Specify Committed Amount as the amount that you want to commit to meet the offer expenses. You can also set this amount to be the maximum amount for the offer. If the maximum is not set, then, based on the performance of the offer, you can exceed the committed amount.
Set the Confidential flag to restrict access to the offer to yourself and your team members. You can allow access to other teams and users by adding them to the offer object. See Adding Security to a Marketing Object for more information.
Define an offer to be reusable to make it available across the activities associated with a campaign.
Define the details of the offer as Discount Rules. Discount rules enable you to enter discount information for individual products and product lines in the offer. For an offer, you can select the discount level, and discount tier based on how you want to offer discounts.
Define advanced options for the offer to facilitate product pricing. See Oracle Advanced Pricing User Guide for product pricing information.
Associate text or image with the offer that will be rendered as content for a Web Offer Schedule.
The different forms that offers can take are reflected in the different offer types that are seeded in the application. Offers may be from Business to Business (B2B) or Business to Customer (B2C).
This is also known as On-invoice offer. In an Off-invoice offer, discount is offered on the invoice amount when customers purchase the specified quantity of a product. Customers will be eligible for the discount only if they buy the specified number of units of the specified product. For example, Buy 100 units of Product A and get 10% off on the purchase price.
The discounts and quantities can be tiered. For example,
Buy 100 units of the product and get 5% discount
Buy 101-200 units of the product and get 10% discount
Buy 201 or more units of the product and get 15% discount
In an Order Value offer, discount is offered on the entire order value, irrespective of the products that a customer purchases. The customer may purchase different products; the discount is offered on the total value (order amount) of these products.
The discounts can be tiered. For example:
Spend $100 to $499 and get 10% off on the total purchase price
Spend $500 or more and get 20% off on the total purchase price
A Promotional Goods offer includes an additional product or service with the purchase of a specified product. When customers purchase certain goods or services, they are eligible for one of the following:
To receive additional goods or services at no extra charge. For example, purchase a Computer and get a free Printer.
To receive a percentage off on additional goods or services. For example, purchase a Refrigerator and get 50% discount on a Food Processor.
This offer type can be either on a recurring basis or non-recurring basis.
Assume that you have created Promotional Goods offer whereby the customers will get 1 unit of Product B absolutely free if they purchase 10 units of Product A. In this case:
If the offer is on a non-recurring basis, then a customer who purchases 20 units of Product A, will get 1 unit of Product B.
If the offer is on a recurring basis, then a customer who purchases 20 units of Product A, will get 2 units of Product B.
In a Terms Upgrade offer, discount is offered on costs that are associated with a purchase; the discount is related to the purchase. For example:
Purchase $100 worth of items and receive free shipping.
Purchase a car and receive four free service sessions for the car.
For information on the following offer types, refer the Oracle Trade Management User Guide.
Accrual Offer
Net Accrual Offer
Lump sum Offer
Volume Offer
Trade Deal
Scan Data Offer
When Off-invoice offers (including Off-invoice, Order value, Promotional goods, and Terms upgrade offers) are applied, certain discounts are given and the amount that the customers need to pay is reduced. When you source Off-invoice offers from a budget and execute the offers, the utilized and paid columns in the budget get updated simultaneously.
For example, the selling price of a product is $100. You create an off-invoice offer to give 10% discount on the product, and you source the offer from a budget. The committed amount for the offer is $10,000. A customer places an order for 10 units of the product. Because the discount offered is 10%, the customer has to pay only $900 instead of $1000. In this case, the amount the utilized and paid columns in the budget both simultaneously get updated to $100.
| Total | Committed | Utilized | Earned | Paid |
|---|---|---|---|---|
| 5,00,000 | 10,000 | 100 | 100 | 100 |
For the details of how the following offers are sourced from budgets, refer the Oracle Trade Management User Guide.
Accrual Offers
Lump sum Offer
Scan Data Offer
Volume Accrual Offer
Procedures in this section include:
Related Topics
Oracle Trade Management User Guide
Offers come in many different varieties. You can create offers from the Offers subtab of the Product tab or the Campaign tab. Both pages use the same functionality.
Notes
A product can be added to an offer only when you create or update an offer.
Advanced Options are used to precisely control pricing modifiers in Oracle Advanced Pricing. Refer Oracle Advanced Pricing User Guide for more information.
Associate one or more existing offers with a campaign. Go to Offering mid tab for campaigns or activities.
Select the Primary Flag if a particular offer should take precedence over the rest of the offers associated with the campaign.
Securing funding for the cost of the Offer is accomplished on the Budgets item of the side navigation.
Use the following information to create click-through destinations for Web Offers.
Prerequisites
An offer exists
The offer is “Request only“
The offer has a discount level of “line“
The profile AMS: Item Validation Organization and IBE: Item Validation Organization are set to the same Master Inventory Organizations.
Navigation: Campaign > Campaigns > Offer > Contents
Notes
Type:
Web Image: Displays an image to the user. The user clicks the image and is routed to the destination page defined.
Web Text: Display text to the user. The user click the text and is routed to the destination page defined.
Subtype: This field determines the style or the look and feel of the content.
Upload New Image: Click this button to use an image from your desktop.
Click Through Destination Region Notes
Action: Select "Go to Shopping Cart page in iStore with an item". Then select a Speciality Store, a Section, and a product or item