Here are two paragraphs, the second of which is indented:
Some people do not like to read instruction manuals. <p indent>This is not always a good idea.
Some people do not like to read instruction manuals. This is not always a good idea.
This markup creates a paragraph style with a run-in head.
<p><head>Examples and Illustrations <\head> Examples, perhaps the most common pattern of organization, are appropriate whenever the reader might be tempted to ask <quote> For example?<\quote>
It produces this output: