4 Network Providers

This chapter gives an overview of the tasks that a network provider can perform in Oracle Communications Marketing and Advertising.

For step by step details for performing these tasks in the Web client, see the Online Help.

About the Network Provider

The network provider organization represents the network traffic foundation of the Marketing and Advertising system. The network provider organization is responsible for making decisions on baseline traffic usage patterns, including capacity and channel, for network resources that are to be made available to advertisers and ad space owners.

These decisions are encapsulated in connection configurations that give advertising, marketing, and Open Mobile Alliance (OMA) campaigns access to delivery channels.

Network providers use the Marketing and Advertising platform to:

• Create connection configurations for advertising campaigns and marketing campaigns, and support external OMA ad requests made through Web services

• Manage connection configurations

• Monitor the status of connection configurations they have created

• Monitor connection configurations by reviewing statistics

The Network Provider Dashboard

When a network provider logs in to a network provider account, the network provider dashboard is displayed.

Figure 4-1 Network Provider Dashboard

Description of "Figure 4-1 Network Provider Dashboard"

The dashboard displays the number and type of existing connection configurations and a graph showing current system usage. At the top right of the screen are a number of links to utility functions for changing user password or email address, getting help, and logging out. The left frame of the screen provides links for accessing various features of the application specific to the network provider user.

Network Provider Task Overview

This section gives brief overviews of the tasks that network providers perform. See the Marketing and Advertising Online Help for step by step details on how to perform these tasks.

About Creating Connection Configurations

A network provider can create three kinds of connection configurations: one for advertising campaigns, another for marketing campaigns and a third for managing connections for Open Mobile Alliance (OMA) campaigns. See "Advertising Campaigns", "Marketing Campaigns" and "Open Mobile Alliance Campaigns" for information about the differences between these types of campaigns.

All connection configurations include information about the ad price, size, associated ad space owner, and whether ads can be personalized by using tokens. Additional information in the connection configuration differs slightly based on which type of campaign the configuration supports. A connection configuration must be associated with an ad space owner before it can be used to create campaigns. This association is part of the connection configuration.

For more information on configuring connection configurations please the Online Help for network provider users.