Contents

Title and Copyright Information

Preface

• Audience
• Documentation Accessibility
• Related Documents

1 Oracle Communications Marketing and Advertising Entities

• About Marketing and Advertising Entities
• Ad Content
• Campaign
  • Advertising Campaigns
  • Dynamic Campaigns
  • Marketing Campaigns
  • Open Mobile Alliance Campaigns
  • Proxy Campaigns
  • Campaign States
  • Campaign Spaces
    • Advertising Space
    • Dynamic Space
    • Marketing Space
    • Campaign Space States
• Connection Configurations
• Subscribers
• Notifications
• Statistics
  • How Campaign Statistics are Displayed

2 Understanding Oracle Communications Marketing and Advertising

• About Marketing and Advertising
• Marketing and Advertising Scenarios
• Marketing and Advertising Users and User Organizations
• Marketing and Advertising Entities
• Marketing and Advertising Workflow
• About Using the Marketing and Advertising User Interface
  • Logging in to Marketing and Advertising
  • Updating Your Personal Account Information
  • Privileges
• Integrating Marketing and Advertising with Other Products

3 System Owners

• About the System Owner
• The System Owner Dashboard
• System Owner Task Overview
  • About Creating and Managing System Owner User Accounts
  • About Creating and Managing Network Provider Organizations and User Accounts
  • About Creating and Managing Ad Service Provider Organizations and User Accounts
  • Acting as a User in Other Marketing and Advertising Organizations
  • Performing System Configuration in the Web GUI

4 Network Providers

• About the Network Provider
• The Network Provider Dashboard
• Network Provider Task Overview
  • About Creating Connection Configurations

5 Ad Service Providers

• About the Ad Service Provider
• The Ad Service Provider Dashboard
• Ad Service Provider Task Overview
  • Managing Organizations
  • Managing User Accounts
  • Monitoring Campaign and Campaign Space Status
  • Creating Proxy Campaigns
  • Approving Advertising Spaces
  • Approving or Rejecting Dynamic Campaigns
  • Creating and Approving Marketing and Advertising Spaces

6 Ad Space Owners

• About the Ad Space Owner
• The Ad Space Owner Dashboard
• Ad Space Owner Task Overview
  • Creating Campaign Space
  • Approving or Rejecting Campaigns

7 Advertisers

• About the Advertiser
• The Advertiser Dashboard
• Advertiser Task Overview
  • Creating Advertising and Marketing Campaigns
  • Creating Ad Content
  • Uploading Subscriber Lists