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Oracle® CRM On Demand Marketing
Release 5.4.10
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Associating Registrations

Any program requiring registration must include the association of a Web form configured in the registration section of a program. Web forms can also be used to survey target contacts about the value or relevance of an offer or product. Web forms can be created to capture registrations for events or attribute information for contacts that can then be used in progressive profiling and list segmentation for future campaigns and programs. Campaign owners can also create a Web form for followup, allowing prospects to submit their evaluation.

To associate an inbound response registration

  1. Navigate to the Program Details Screen.

  2. In the Registration section of the Program Details screen, click Configure.

  3. On the Inbound Response screen, add the following options by clicking Configure for each one:

    • Branding and Preregistration Page

    • Registration Form

    • Post Registration Page

    • Advanced Registration Options

    • Followup

Configuring the Branding and Preregistration

A branding template, when applied to inbound registration, governs the appearance of the preregistration landing page, the Web form landing page and the postregistration Thank You and returning user Web pages. Preregistration landing pages do the following:

If a Preregistration landing page is necessary, options exist to use a URL for an existing Web page or create content using the same WYSIWYG editing tool, as in the Email Invitation configuration process.

To configure branding and preregistration

  1. Enter the Registration Pretty URL.

    The Pretty URL text must not contain spaces. Use a name for the pretty URL, which reflects the program content and is easy to remember during testing.

  2. Select the Program Branding type from among the three choices by selecting the appropriate option button:

    • No branding required.

    • Use a template. Then select a template from the list.

    • Use a URL. Then provide the URL in the window that appears.

    Branding specified at this step is associated with the Registration Form, the Thank You Web Page and the Returning User Web Page.

  3. To display a branding template, click the Preview link.

  4. Determine whether a Preregistration landing page is needed.

  5. If you must comply with the European E-Privacy Directive and your company is using selective enablement of cookie consent, and if this program is a program where you want to enable cookie consent, then select the Enable Cookie Consent check box.

  6. Select any necessary registration configuration options from More Options.

  7. Select the appropriate option button for Override time based Registration.

    If Yes, this rule overwrites the time-based registration rules and makes the program registration mandatory for all visitors of the program pretty URL.

  8. Select the appropriate option button for Allow Multiple Registrations.

    Allowing multiple registrations is helpful during program testing. However, you can deselect it before the program launch.

  9. Select the registration language from the list.

    English is the default language. Choosing another language translates the run-time prompts.

  10. When all options are configured, click Save.

Associating a Web form with a Program

To associate a Web form with a program

Complete the following procedure.

  1. Follow the wizard to the Inbound Registration-Registration Form step, or click Configure in the Registration Form section of the Inbound Registration configuration screen.

  2. Search for the Web form using keywords in the form name or description.

  3. Select the Web form by clicking the Add WebForm dynamic navigation button.

    The selected form appears on the right.

  4. Click Save.

    The Inbound Registration screen displays with the Web form listed.

Configuring a Postregistration Web Page

Complete the following procedure.

To configure a postregistration Web page

  1. From the Inbound Registration screen, select Configure in the Post Registration Page section.

    The Post-Registration Page screen appears.

  2. Choose to configure a URL or content, using the WYSIWYG editor just as you would modify invitation content of an email.

    If you are using a URL, it must be a complete path.

  3. Click Save.