Configuring Web Site Tracking

Web site tracking is the capability to capture a contact's browsing activities on a Web site. Using the Web site tracking solution marketers can track activity on any Web site for both anonymous and known visitors. You can display Web site activity profile fields in List Management, Response Management, and Campaign Automation condition builders. You can use Web site tracking to track the activities of a prospect, and then to target, score, and qualify the prospect. With Web site tracking you can also track the time spent on a particular page.

To configure Web site tracking

1. Click Admin in the upper-right corner of the screen.

2. In the Website Tracking Management section, click Configuration.

3. Select one of the following options:

   • Manual Tracking. Select this check box to enable Web site tracking, then enter the time and page categories. On the Tracking Script screen, generate the code, and then insert it in Web pages that can be tracked. The code can be inserted in any Web page.

   • Automated Tracking. Campaign Registration and Microsite activities can be tracked automatically without adding JavaScript code. Click the check boxes for Enable Web site tracking, Track Program Registrations and Track Microsite Visitors.

Example of Using Page Categories to Display Activity Reports

To provide statistics for reporting, you can create page categories that reflect the way your corporate Web site or a microsite is organized. For example, you can have major sections of your corporate Web site dedicated to information on:

• Products

• Industry solutions

• Customer services

• News

• Contact us

• Search

For example, you might want to create a page category for each of the Web site areas listed. Then create a script for each of the categories. This script enables you to report on aggregate visits to that category of Web pages.

To display the contacts who have visited the Web site

• From the Activities tab, click Activities, select Contact Activities, and select Website Visitors.

  Automated tracking monitors activity only for microsite pages hosted within Oracle CRM On Demand Marketing

To display Web site activity

1. From the Activities tab, click the Activities tab.

2. Under the contact activities, select a view for either All or Recent Website Visitors.