Creating Microsites

This procedure describes how to create a microsite.

To create a microsite

1. Do one of the following:

   • From the Quick Access Menu on the left, select Create Microsite from the Quick Actions menu.

   • From the Website tab, select Microsites, and then click New Microsite.

2. Complete the fields in the Microsite Information and Time-Based Registration Rules panes.

   If you must comply with the European E-Privacy Directive and your company is using selective enablement of cookie consent, and if the microsite you are creating is one where you want to enable cookie consent, then select the Enable Cookie Consent check box.

   The Site Page pane appears. This pane enables you to define site page information, such as overall layout of the page and necessary tagging constructs, including: prospect personalization tags, topic listing tags, offer listing tags, and recommendation tags. For more information, see Microsite Fields.

3. Click Next.

4. On the Site Page pane, select one of the following:

   • Import HTML File. For more information, see Using HTML Files.

   • Select a Template. For more information, see Selecting Templates.

   • Insert tags. For more information, see Inserting Tags.

   The Microsite Topics pane appears. Oracle CRM On Demand Marketing merges the list of topics and displays them on the main page in place of the topic tags. It provides the flexibility of selecting from a list of meta tags for each topic. One topic can be reused and associated with multiple microsites.

5. Click Next.

6. On the Microsite Topics pane, do the following:

   1. Click the topic name to display the topic details.

      The topic appears on the right.

   2. Click View Topic Page or View Topic Details.

   3. Click Associate Topic.

   4. Select and associate additional topics, if necessary.

   You can select only from approved topics that are available. You can add required topics by clicking Associate Topics.

   The Approval Workflow pane appears. In this pane, you submit the microsite for approval. Any change to the microsite must go through the proper approval workflow before the microsite can be published to the public Web site.

7. Click Next.

   On the Approval Workflow pane, the series of stages are Submit, Approve, or Deny.

Using HTML Files

Verify that the HTML files you upload have absolute references to images, JavaScript files, style sheets, and so on. When an HTML file is associated with a microsite, Oracle CRM On Demand Marketing makes a local copy of the file. Also ensure that the only changes you make using the HTML editor are specific to the microsite. Any change required for multiple microsites must be made to the template.

To use HTML files

1. Click Import HTML File.

2. Click Browse to find an HTML file, and then click Upload.

Selecting Templates

This procedure describes how to select templates on the Site Page pane.

To select a template

1. Click Select a Template.

2. Select a template from the list of predefined templates that have been uploaded.

3. Click Select to apply the template to the microsite.

Inserting Tags

This procedure describes how to insert tags on the Site Page pane.

To insert tags

1. Click Insert Tags.

2. From the left menu, select a tag category.

   A list of tags for that category appears in the right menu.

3. From the right menu, select a tag.

   Oracle CRM On Demand Marketing generates a scriptlet, which appears in the Editor window under the Insert Tags tab.

4. Copy and paste the scriptlet into the Editor window.

5. Repeat this procedure as often as necessary.

6. Click Next.