|Oracle® CRM On Demand Marketing
After the campaign and program launch, you can check the Lead Funnel Report to display statistics on the invitations sent, how many were delivered, the clickthrough rate, and the number of registrations. The Lead Funnel Report also takes into account the result of inbound filters and lead scoring rules. It also shows how many registrations were disqualified by these rules. The Lead Funnel Report is available for individual programs from the campaign details screen and also from the Reports tab under operational reports in the Registration category.
To display the Lead Funnel Report
From the Campaign Details screen in the Programs List section, click the In Progress link for the program.
The Lead Funnel Report is displayed in a new window. The Lead Funnel Report statistics include: registrations submitted by your internal team. To filter these from the final qualified number, add an inbound filter that filters your own company domain. This report contains useful information on responses, including:
Responses by company or domain
Results of filtering
The number of registrations from previously known contacts
Repeat registrations for individual contacts
The number of contacts scored according to your defined lead-scoring rules