|Oracle® CRM On Demand Marketing
A Web form is a survey or registration form used for collecting information from marketing campaign participants or contacts. The contact completes the Web form after clicking an email invitation or online banner advertisement. You target contacts for marketing campaigns by using a program defined in Oracle CRM On Demand Marketing, which requires the contact to enter user information. The contact accesses the Web form by clicking the embedded link that directs the contact to the Program Pretty URL.
Oracle CRM On Demand Marketing interacts with the contact through questions and captures the contact's responses, which are retained in the contact record in the contact database. Web forms can be simple. For example, a Web form can be a registration form for an event where only the following demographic contact information is required:
Web forms can also be complex. For example, it can be designed with rules to prepopulate or skip questions if the contact has previously answered a question.
You can define the rules in Oracle CRM On Demand Marketing to present the contact with certain supplementary questions based on the contact's response to an initial question. For example, if a contact enters higher education in the Industry field, Oracle CRM On Demand Marketing can prompt the contact for extra information about the higher-education industry sector only, for example, a job title, such as Dean, Professor, Instructor, Student, and so on.
When profile information is captured and added to a contact record, Oracle CRM On Demand Marketing displays more questions or validation messages depending on the information that the contact provided previously.
Web forms can present single or multiple interaction stages. For example, if a single or master Web form is used for all microsite or document downloads, you can set the following Web form interaction stages:
Web form Interaction #1
In this Web form interaction, only the following basic contact information is collected:
Web form Interaction #2
In this Web form interaction, additional profile information is collected, and the basic contact information captured in interaction #1 is either skipped or prepopulated.
First name is prepopulated.
Last name is prepopulated.
Email address is skipped if the contact provided an email address within the last XX days.
Company name is skipped.
ZIP code is skipped.
Oracle CRM On Demand Marketing prompts the contact for the following information:
Purpose of Visit. You can choose from the following: Keeping up with Industry Trends, Evaluating Vendors, Researching Specific Solutions, and so on.
Web form Interaction #3
In this Web form interaction, you can capture additional qualification and interest information to determine the following:
If the contact is ready to speak with a sales representative
If the contact can be targeted for a nurture campaign that is based on her interests