Use the Account pages to create, update, and track accounts. Accounts are generally companies that you do business with, but you can also track partners, competitors, affiliates, and so on as accounts.
If account records are central to how your company manages its business, as is the case in many companies, enter as much information about accounts as you can. Some of that information, such as the Region or Industry field, can be used in reports as a way to categorize information. Similarly, if you link a record, such as an opportunity, to an account record with the Region or Industry field filled in, those opportunities can be categorized by those values.
See the following topic for related information:
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