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Measuring Campaign Effectiveness

The Active Campaign Status section of the Campaign Homepage shows an analysis of all active campaigns. You can use this information to determine the effectiveness of your campaigns.

To view information about the effectiveness of your campaigns

  • In this section of the Campaign Homepage, do the following:
    • Place your pointer on the chart to see specific information.
    • Click a segment to review a detailed report.
    • Change the categories in the lists to view the same data from a different perspective.

      For example, you can view the analysis of campaigns by the ROI (return on investment), lead-conversion rate, or the cost for each lead.


Published 5/4/2012 Copyright © 2005, 2012, Oracle. All rights reserved. Legal Notices.