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Process of Handling Campaigns

To handle campaigns, perform the following tasks:

  1. Create a campaign record, see Creating Records and Campaign Fields.
  2. Assign campaign recipients, see Targeting Contacts for Campaigns.
  3. If this is an email campaign, prepare the email content. For more information, see Oracle Email Marketing On Demand Online Help.
  4. Execute the campaign.
  5. Track campaign responses, see Recording Responses to Campaigns.
  6. Measure campaign effectiveness, see Measuring Campaign Effectiveness.
  7. Associate leads with the campaign. If the campaign generates leads, you must associate the new leads with the campaign from which they came, see Creating Records and Leads Fields.

Published 5/4/2012 Copyright © 2005, 2012, Oracle. All rights reserved. Legal Notices.