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Campaign History Analytic Subject Area

Availability

This subject area is available in all editions of Oracle CRM On Demand.

Business Purpose

This subject area enables the comprehensive analysis of campaigns by campaign, user, and date dimensions. It allows you to analyze campaign results, performance, and the return on investment (ROI). It also contains metrics to help resolve problems in achieving campaign goals and optimizing future campaigns.

Relationship Type

Simple

Dimensions

This subject area has the following dimensions:

  • Campaigns
  • Owned By User
  • Date

Metrics

The complete list of metrics for this subject area is as follows:

  • Metrics
    • Number (#) of Campaigns
    • Number (#) of Campaigns Active
    • Number (#) of Campaigns Completed
    • Number (#) of Campaigns Planned
    • Number (#) of Leads
    • Number (#) of Opportunities
    • Number (#) of Wins
    • Number (#) of Accounts for Campaign
    • Number (#) of Contacts for Campaign
    • Percentage (%) of Budget (Definition: The cost multiplied by 100, then divided by the budgeted cost.)
    • Percentage (%) of Lead Target Achieved (Definition: The number of leads multiplied by 100, then divided by the lead target.)
    • Percentage (%) of Revenue Target Achieved (Definition: The closed revenue multiplied by 10, then divided by the revenue target.)
    • Average (Avg) Days to Close Opportunity (Definition: The number of days to close an opportunity divided by the number of wins.)
    • Avg Days to Convert Lead (Definition: The number of days between the lead-created date and lead-converted date divided by the number of leads converted to opportunities.)
    • Cost per Closed Sale (Definition: The cost divided by the number of wins.)
    • Avg Cost Per Closed Sale (Definition: The average cost divided by the number of wins.)
    • Cost per Lead (Definition: The cost divided by the number of leads.)
    • Avg Cost Per Lead (Definition: The average cost divided by the number of leads.)
    • Lead Conversion Rate (Definition: The leads who became customers, expressed as a percentage.)
    • Revenue
    • Closed Revenue
    • Avg Closed Revenue
    • Opportunity Win Rate (Definition: The total number of win opportunities, divided by the total number of won and lost opportunities.)
    • Return on investment (ROI)

Usage Notes

None


Published 5/4/2012 Copyright © 2005, 2012, Oracle. All rights reserved. Legal Notices.