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Campaign Response History Analytic Subject Area

Availability

This subject area is available in all editions of Oracle CRM On Demand.

Business Purpose

This subject area allows you to analyze the campaign response data. It complements the campaign subject areas, which provide the campaign performance data. It allows companies to analyze the response to a campaign by answering the following questions: How many people received the campaign? How many of them responded? How did they respond? How long did it take them to respond? and so on.

Relationship Type

Simple

Dimensions

This subject area has the following dimensions:

  • Account
  • Campaign
  • Campaign Recipient
  • Campaign Response
  • Date

Metrics

The complete list of metrics for this subject area is as follows:

  • Metrics
    • Number (#) of Recipients. This metric is based on the campaign recipient field.
    • Number (#) of Hard Bounces. This metric is based on the response types of: Address Moved, Bad Address, and Bad Sender.
    • Number (#) of Soft Bounces. This metric is based on the response types of: Mailbox Problem, System Problem, Network Problem, Protocol Problem, Security Problem, Message Too Large, Vacation, and Last Resort.
    • Number (#) of Responders. This metric is based on the delivery status.
    • Number (#) of Responses. This metric is based on the delivery status.
    • Number (#) of Open Responses. This metric is based on the response type of Message Opened.
    • Number (#) of Click Through. This metric is based on the response type of Click-Through.
    • Number (#) of Opt Ins. This metric is based on the response type of Opt-In to List.
    • Number (#) of Opt Outs. This metric is based on the response type of Opt-Out from List.
    • Number (#) of Global Opt Ins. This metric is based on the response type of Global Opt-In.
    • Number (#) of Global Opt Outs. This metric is based on the response type of Global Opt-Out.
    • Average (Avg) Days to Respond. This metric is based on the delivery status.

Usage Notes

The campaign response metrics are based either on the delivery status or the response type. For example, the number of hard bounces is based on the response type, not the delivery status, even though there is a delivery status of Hard Bounce.

The Account dimension includes a Book hierarchy, which enables you to analyze metrics and related attributes at any level.


Published 5/4/2012 Copyright © 2005, 2012, Oracle. All rights reserved. Legal Notices.