Campaign Response History Analytic Subject Area
This subject area is available in all editions of Oracle CRM On Demand.
This subject area allows you to analyze the campaign response data. It complements the campaign subject areas, which provide the campaign performance data. It allows companies to analyze the response to a campaign by answering the following questions: How many people received the campaign? How many of them responded? How did they respond? How long did it take them to respond? and so on.
This subject area has the following dimensions:
The complete list of metrics for this subject area is as follows:
The campaign response metrics are based either on the delivery status or the response type. For example, the number of hard bounces is based on the response type, not the delivery status, even though there is a delivery status of Hard Bounce.
The Account dimension includes a Book hierarchy, which enables you to analyze metrics and related attributes at any level.
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