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Personalized Content Delivery Reporting Subject Area

Availability

This subject area is available only in Oracle CRM On Demand Life Sciences Edition.

Business Purpose

This subject area provides the information required by various roles in a pharmaceutical organization to better understand physicians, refine content, and deliver the right message to the right person at the right time. For example, a marketing manager can analyze detailing trends, collateral performance, and responses from various segments. With this information, the manager can revise collateral or segment the customer base again, and then target customers accordingly. A sales manager can analyze the detailing trends, looking for good and bad performers in a territory, and so coach the team, as needed.

Relationship Type

Simple

Dimensions

This subject area has the following dimensions:

  • Account
  • Activity
  • Contact
  • Message Response
  • Messaging Plan
  • Messaging Plan Item
  • Product

Optimized Filtering Fields

This subject area has fields that are optimized for reducing the query time when they are used in filters. Optimized fields end with the words Code or UTC. For example, the Account dimension has an Account Type field. There is also an Account Type Code field, which is the optimized version of the Account Type field. Similarly, there is an Indexed Date UTC field, which is the optimized version of the Indexed Date field. Using the optimized field in the filter generates faster queries. This method is faster than using the standard field. For information on using optimized filtering fields, see Using Optimized Filtering Fields. The following dimensions in this subject area have optimized filtering fields:

  • Account
  • Activity
  • Contact

Metrics

The complete list of metrics for this subject area is as follows:

  • Messaging Plan Metrics
    • Messaging Plan Custom Metrics
      • Average (Avg) Indexed Currency
      • Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Number
    • Number (#) of Messaging Plans
  • Messaging Plan Item Metrics
    • Messaging Plan Item Custom Metrics
      • Average (Avg) Indexed Currency
      • Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Number
    • Number (#) of Messaging Plan Items
  • Message Response Metrics
    • Messaging Response Custom Metrics
      • Average (Avg) Indexed Currency
      • Indexed Currency
      • Average (Avg) Indexed Number
      • Indexed Number
    • Number (#) of Messaging Responses
  • Account Metrics
    • Revenue
    • Revenue (000)
    • Average (Avg) Revenue
    • Closed Revenue
    • Closed Revenue (000)
    • Average (Avg) Closed Revenue
    • Average (Avg) Days to Close Opportunity
    • Potential Revenue
    • Average (Avg) Potential Revenue
    • Revenue
    • Product Revenue (000)
    • Product Closed Revenue
    • Product Closed Revenue (000)
    • Number (#) of Accounts
    • Number (#) of Accounts with Opportunities
    • Number (#) of Activities
    • Number (#) of Contacts
    • Number (#) of Opportunities
    • Number (#) of Wins
    • Number (#) of Service Requests (SRs)
    • Number (#) of Cancelled SRs
    • Number (#) of Closed SRs
    • Number (#) of Open SRs
    • Number (#) of Pending SRs
    • Average (Avg) Open SR Age
    • Average (Avg) Days to Close SR
    • Number (#) of Leads
    • Number (#) of Leads Converted to Opportunities
    • Number (#) of Leads Resulting in Won Opportunity
    • Number (#) of Leads Resulting in Lost Opportunity
    • Number (#) of Qualified Leads
    • Number (#) of Rejected Leads
  • Activity Metrics
    • Number (#) of Activities
    • Number (#) of Open Activities
    • Number (#) of Accounts with Activities
    • Number (#) of Closed Activities
  • Contact Metrics
    • Contact Custom Metrics
      • Indexed Currency
      • Average (Avg) Indexed Currency
      • Indexed Number
      • Average (Avg) Indexed Number
    • Owned By User Custom Fields
    • Owned By User Custom Fields
    • Number (#) of Contacts
  • Product Revenue Metrics
    • Revenue
    • Product Expected Revenue
    • Product Closed Revenue
    • Product Revenue (000)
    • Product Expected Revenue (000)
    • Product Closed Revenue (000)
    • Average (Avg) Purchase Price
    • Average (Avg) Quantity
    • Quantity

Usage Notes

None


Published 5/4/2012 Copyright © 2005, 2012, Oracle. All rights reserved. Legal Notices.